The South Korea Influencer Marketing Platform Market is experiencing rapid business growth driven by robust mobile penetration and increased brand investment in social commerce. South Korea Influencer Marketing Platform Market Industry trends in 2024–2025 highlight precision targeting and AI-driven analytics as key market drivers shaping market dynamics.
The South Korea Influencer Marketing Platform Market is estimated to be valued at USD 291.4 Mn in 2025 and is expected to reach USD 1241.2 Mn by 2032, growing at a CAGR of 23.00% from 2025 to 2032.
Market Size and Overview
The Global South Korea Influencer Marketing Platform Market size is estimated to be valued at USD 291.4 Mn in 2025 and is expected to reach USD 1,241.2 Mn by 2032, exhibiting a CAGR of 23% from 2025 to 2032.
• According to the latest South Korea Influencer Marketing Platform Market report, increasing digital ad spends and advanced analytics tools are propelling market revenue.
• Growing demand for micro-influencer campaigns and enhanced campaign performance measurement is expanding market scope and revealing new market opportunities.
Current Event & Its Impact on Market
I. Government Regulatory Overhaul on Influencer Advertising (Macro-Level & Regional)
A. Transparency Mandates Under PIPA Amendments (Oct 2024) – Potential Impact on compliance costs and analytics capabilities
B. Enhanced Penalty Structures – Potential Impact on ad budgets and legal risk management
A. Data Localization Requirements – Potential Impact on cloud hosting strategies and operational expenses
II. AI-Driven Campaign Analytics Rollout (Nano-Level & Technological)
A. Linfluencer's AI Sentiment Analysis Module Launch (Q1 2025) – Potential Impact on campaign optimisation and business growth
B. TikTok Creator Marketplace API Integration for Conversion Tracking (Apr 2025) – Potential Impact on performance measurement and ROI
A. KOLsquare's AR/VR Metrics Pilot (2025) – Potential Impact on immersive campaign adoption and market dynamics
Impact of Geopolitical Situation on Supply Chain
• Real Use Case: In late 2024, U.S.-China semiconductor export controls drove up chip prices by 25%, delaying the rollout of new smartphones in South Korea.
• Impact: Influencer platforms faced hosting bottlenecks as device launches were postponed, leading to a 12% slowdown in influencer content scheduling and higher cloud infrastructure costs.
• Market restraint: Rising infrastructure expenses and supply chain volatility challenge market growth strategies focused on seamless campaign delivery.
SWOT Analysis
Strengths
• Advanced 5G and mobile infrastructure supporting high-engagement campaigns
• High digital literacy rates driving rapid platform adoption and market share gains
• Strong partnerships with e-commerce platforms enhancing market opportunities
Weaknesses
• Dependence on a few major platforms, creating platform concentration risk
• Data privacy concerns due to evolving PIPA amendments acting as market restraints
• Limited seamless integration with global influencer ecosystems
Opportunities
• Expansion of live-stream commerce and micro-influencer segments boosting market revenue
• Cross-border collaborations into Southeast Asia leveraging existing market insights
• Integration of AR/VR in campaigns to differentiate service offerings
Threats
• Stricter advertising regulations posing compliance challenges and potential fines
• Intense competition among market players leading to margin pressures
• Macroeconomic slowdowns affecting brand ad spends and business growth
Key Players
• TikTok Creator Marketplace
• AJ Marketing
• KOLsquare
• Linfluencer
• Mavive
• Naver Brand Connect
• Kakao AdFit
• YouTube BrandConnect
• CJ OliveNetworks
• Meta Brand Collabs Manager
• MediaKix
• ByteStars Innovations
• TikTok Creator Marketplace expanded its e-commerce API integration in Q2 2025, increasing conversion rates by 15%.
• AJ Marketing secured USD 10 Mn in late-2024 financing to enhance AI analytics, raising average campaign ROI by 20%.
• Linfluencer partnered with AWS in Q1 2025 to meet data localization mandates, reducing latency by 30%.
FAQs
1. Who are the dominant players in the South Korea Influencer Marketing Platform Market?
• Major market players include TikTok Creator Marketplace, AJ Marketing, KOLsquare, Linfluencer and Mavive, each leading in platform innovation or regional outreach.
2. What will be the size of the South Korea Influencer Marketing Platform Market in the coming years?
• Estimated to grow from USD 291.4 Mn in 2025 to USD 1,241.2 Mn by 2032 at a CAGR of 23%.
3. Which end-user industry has the largest growth opportunity?
• E-commerce and beauty segments lead market segments, accounting for over 45% of total market revenue in 2024.
4. How will market development trends evolve over the next five years?
• Trends will shift toward AI-driven analytics, micro-influencer campaigns, live-stream commerce and AR/VR integrations to drive business growth.
5. What is the nature of the competitive landscape and challenges in the South Korea Influencer Marketing Platform Market?
• Characterized by intense competition among global and local platforms, stringent regulatory compliance and evolving data privacy requirements.
6. What go-to-market strategies are commonly adopted in the South Korea Influencer Marketing Platform Market?
• Strategies include performance-based pricing models, strategic technology partnerships, data-driven targeting and cross-channel campaign integration.
Get this Report in Japanese Language: 韓国のインフルエンサーマーケティングプラットフォーム市場-
Get this Report in Korean Language: 한국인플루언서마케팅플랫폼시장
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191__
